Pricing Questions

  • Do you know what would happen to your bottom line if you raised (or lowered) prices by 1 percent?
  • Do you know which of your customers are – or are not – price sensitive and why?
  • Where are the pricing leakages occurring in your company?
  • What functions or departments control the final pricing decisions?
  • How could you change your pricing mechanisms to build your advantages?

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Top 10 Advertising Questions

  • How do I know how much to spend on advertising?
  • How do I evaluate the effectiveness of my advertising?
  • How can I learn more about my target audience?
  • How do I evaluate the efficiency of different media?
  • How do I make certain that my ad will pull?
  • What’s more important: reach or frequency?
  • How do I know which medium works best?
  • Should I run a big ad once or several smaller ads

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