Assessing the Customer Business Issues
Look at the customer requirement and ask searching questions about why the customer will buy from a business point of view. Here is a checklist.
- What is the customer’s business objective for this campaign?
- What critical success factors declared by the customer does this campaign address?
- What benefits both tangible and intangible will the customer derive form a successful implementation?
- What are the rough costs of all the
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Author: Ken Langdon | Source: Step-by-Step – Sales Campaigning | Subjects: Customer Questions, Sales Questions