5 Questions for Detecting Competitive Threats

  1. How willing are customers to continue to pay for further improvements in performance that historically merited attractive price premiums? One of the key tipping points in a market occurs when a company, in Christensen’s language, overshoots a given market tier by providing them performance that they can’t use. Your television remote control probably serves as a daily reminder of overshooting. Each of those

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5 Key Marketing Questions

  1. What exactly influences our consumers today? The digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey.2 When considering products, they read online reviews and compare prices. Once in stores, they search for deals with mobile devices and drive hard bargains. And after the purchase, they become reviewers themselves and demand ongoing

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Build, Borrow, or Buy

In Build, Borrow, or Buy, Laurence Capron and Will Mitchell a highly structured examination of the three fundamental modes — or “pathways” — for obtaining the resources needed to grow. They are: developing the needed resources internally, or “building” them; contracting or partnering to obtain resources, or “borrowing” them; and acquiring, or “buying” them. According to the authors, companies should be adept at all three. … [ Read more ]

Product Lifecycle Management (PLM) Questions

  • How can we better measure our ROI on R&D spending?
  • Do we have the infrastructure to support our global innovation and product development needs now—and three years from now?
  • Who owns product lifecycle management? Who should own PLM for the company?
  • Do we have a definition, strategy and roadmap for PLM?
  • How do our current CRM, SCM and ERP initiatives link to PLM?
  • What impact could improvements in PLM

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Questions to Test Strategy

  • Does it violate any strategic laws of gravity?
  • Do my numbers match my strategy?
  • Will it create value?
  • Is it material?
  • Is it differentiated?
  • Is it just ‘PowerPoint engineering’? (assuming that anything people say they can do, they can do)
  • Where are we in our strategic journey?
  • Are we properly balancing growth and risk?
  • What are the facts?
  • Is the problem solvable, and do we care?
  • Who can solve that problem?
  • Why might we fail?
  • How

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Turning around Problem Performance in Five Questions or Less

The following series of five yes-or-no questions can help you manage future performance in a new way. Your answers will steer you toward a turnaround conversation appropriate to the situation and the underperformer.

Once you become familiar with the questions, you’ll be able to assess which conversation is needed in a matter of minutes. You’ll be on your way to managing underperformance instead of living with … [ Read more ]

4 Questions for a Capabilities-Driven IT Strategy

  1. What are your company’s distinctive capabilities — those that support your strategic priorities — and how can they be improved with information technology?
  2. How should you prioritize your IT projects accordingly?
  3. What sequence of investment and activity will allow you to reach the goals you’ve set, and close the gaps you need to close?
  4. What kinds of cultural and governance support do you need to put

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Questions about Your Business Model

Value proposition

  • Is your value proposition well aligned with customer needs?
  • Could someone offer a better deal?
  • What other jobs could you do on behalf of customers?

Customer segments

  • Are you continuously acquiring new customers?
  • Could the market become saturated?
  • What new segments could you serve?

Channels

  • Are your delivery channels efficient?
  • Are your channels in danger of becoming irrelevant?
  • How can you improve channel effectiveness?

Customer relationships

  • Are you easily replaced by a

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9 Business Model Questions

  1. Customer Segments. For whom are we creating value? Who are our most important customers?
  2. Value Propositions. What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? Which customer needs are we satisfying? What bundles of products and services are we offering to each Customer Segment?
  3. Channels. Through which Channels do our Customer Segments want to be

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